Poor Scrub Resistance: Wearing away or removal of the paint film when scrubbed with a brush, sponge, or cloth. Possible causes: Choosing the wrong sheen for the area. Use of a lower quality paint. Use of an overly aggressive scrub medium (see Burnishing). Inadequate drying time allowed after application of the paint before washing it. Remedy: Areas that need frequent cleaning require a higher quality paint formulated to provide such performance. High traffic areas may require a satin or gloss paint rather than a matt paint to provide good scrub resistance. Allow adequate drying time, as scrub resistance will not fully develop until the paint is thoroughly cured. Typically, this will be one week. Try washing the painted surface with the least abrasive material and mildest detergent first.